Work - Artisan Council

belif TikTok Follower Growth Campaign

Grow Your TikTok Audience: The importance of boosted posts campaigns on TikTok

EyeBuyDirect Pride Campaign

In celebration of Pride Month, Artisan Council created a large TikTok influencer campaign on behalf of their client EyeBuyDirect. Influencers, who were all members of the LGBTQ+ community were asked to share how they wear their Pride; pairing colorful makeup looks with their favorite rainbow frames.

belif Tiny Hands. Total Hydration. TikTok Launch Campaign

To celebrate belif launching on TikTok, the Artisan Council team created a disruptive campaign in partnership with organic and paid content creators for a total of 2.1M+ views and 61K+ engagements.

Jackie Aina Live Shopping Event

To help drive new customers and conversion during Sephora’s Spring sale event aka "VIB", Jackie Aina hosted a dedicated YouTube Live Shopping event to support belif’s newest launches.

EyeBuyDirect Paid Advertising

Instagram Reels Content Strategy

Content Production

EyeBuyDirect Social Media Channel Growth

belif Multi-Channel Paid Media Campaign

THINX Influencer Program

THINX is spearheading the movement to break the taboo surrounding menstruation by reimagining feminine hygiene products that provide support, comfort, confidence, and peace of mind to eliminate shame and empower women and girls around the world.

belif Global Social Media Strategy

belif combines time-tested apothecary herbal traditions and modern Korean skincare science to provide the utmost care and efficacy for skin.

VDL Content Creation

A makeup brand created “for the dreamers by the dreamers”, VDL is a K-beauty import that celebrates the ideas and artistry that makeup can offer.

House of Creed Influencer Events

Founded in 1760, House of Creed is the world's only family-owned luxury fragrance dynasty crafting timeless perfumes using the finest natural essences from around the world for over 250 years.

belif K-Beauty Sampling Campaign

Further cementing belif as the authority in K-beauty and hydration, this sampling campaign engaged with consumers through an educational, mobile-only microsite.

Erno Laszlo Content First Strategy

With a rich and robust heritage rooted in iconic Hollywood starlets like Marilyn Monroe, Erno Laszlo is a recognized expert in developing products that get directly to the heart of skincare concerns.

belif France Paid Media Campaign

Similar to its US counterpart, belif, the popular Korean cosmetics brand has arrived in France and is offering their unique range of products exclusively sold at Sephora.

DearTomorrow

DearTomorrow is a digital and archive project for people to personally connect with the issue of climate change, to commit to taking stronger action and to share these stories with friends, family and their social networks.